PepsiCo envisions a world where packaging never becomes waste.
In late 2022, PepsiCo announced a global packaging goal intended to double the percentage of all beverage servings it sells delivered through reusable models from 10% to 20% by 2030. For a fountain beverage to be considered a reusable serving, it must be served in a reusable cup or vessel (glass, tumbler, resealable bottle, etc.).
When done right, reusable cups can be a better alternative than disposable cups across all key environmental metrics including waste, climate, and water.