CIRQU
A new, smarter, and truly circular recycling system for beverage containers.
PepsiCo continues to support recycling and a circular economy for recycled materials. In 2021, we launched the CIRQU program (formerly BottleLoop) to help provide our customers with a convenient recycling solution for bottles and cans.
As we continue to evolve the CIRQU program, we will be testing new approaches throughout 2026, including solutions such as reverse logistics and backhauling, to optimize the number of bottles and cans we recycle while continuing to deliver the best possible customer experience. Below are details regarding current and future participation.
Locations currently enrolled in the CIRQU program will remain enrolled, and no immediate changes are required at this time. Over the coming months, we will communicate proactively if there are any updates related to how recyclables are handled within your market.
New Participation
As the program undergoes enhancements, we will not be onboarding new locations outside of Denver in 2026. We appreciate your patience as we evaluate and implement new models designed to better serve our customers and maximize environmental impact. Customers interested in future participation are encouraged to register their interest here:
Looking Ahead
We anticipate resuming onboarding new customers outside of Denver in 2027. Timing will depend on the progress of our transition to a new operating model, and we will keep customers informed as plans are finalized.
Thank you for your continued interest in and support of the CIRQU program.
Contact the
Sustainability Team
Reach out to learn more and determine your customer’s eligibility for the CIRQU program.