Step 1

Deliver Sustainability AOP Priority(ies)

Ex: For 2023—sell zero sugar!

Step 2

Get Smart on Sustainability

It is becoming table stakes. Educate yourselves on sustainability and our pep+ ambitions.

Step 3

Instill Confidence with your Buyer

Most buyers just want to know that their suppliers are integrating sustainability into their business. Leverage our resources and explain the basics of pep+ to your customers. Integrate sustainability into your JBP sessions and gauge whether your buyer is eager to go beyond just learning about pep+.

Step 4

Partner the Right Opportunities with the Right Customers

Go deeper and listen to see if Partners for Tomorrow solutions align with any of the customer’s burning needs. Do not try to recreate the wheel!